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Why We Do What We Do
Circularity removes clothes from landfills and creates new clothes and shoes, only to dump them back in the landfills after a while. It temporarily reduces the visibility of the problem, leaving the fundamental waste problem unchanged.
From disposal to circularity, to consumption, and back to disposal, the cycle continues.
A real solution to fashion waste is one that breaks out of this cycle, completely removing the waste from the fashion value chain.
At CeraV, we believe the only way out of this Fashion Waste crisis is to take out the billions of clothes in our landfills and channel them to another industry.
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